Our content
Content mums actually use
real life, no filter
Motherhood meets mums where they are. No perfect-parent filter and no lectures, just honest stories, expert-backed guidance and practical answers to the questions mums are googling at 3am. It reads like advice from a friend who happens to know what she's talking about, and that's exactly why mums trust it.
Real life, told honestly
First-person pieces on the things nobody warns you about, like "What I wish every new mum knew about breastfeeding" and sharing the load at home. Relatable, warm and refreshingly honest about how motherhood actually feels.
Expert-backed guidance
Named experts, from psychologists to parenting specialists, answer the big questions on sleep, development, wellbeing and looking after mum too. Super valuable information mums save, screenshot and send to their group chats.
Buying guides mums act on
Hands-on product tests and honest buying guides across everything mums shop for, from baby carriers and cots to pregnancy-safe skincare dupes. When we recommend something, mums buy it, which is exactly where your brand fits in.
Every stage, every day
From second trimester to toddler tantrums, babymoons to rainy bank holidays, our content follows the whole journey. Practical, useful and always on her side.
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Birth · First 6 months
What I wish every new mum knew about breastfeeding
Pregnancy products · Health
Pregnancy-friendly skincare: what to avoid and the safe dupes that really do work
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Baby products
Meet the Omni Lite, Ergobaby's simplest ever baby carrier
Why this matters to brands: every format in this kit places your brand inside this trusted content, not just next to it.
Opportunity 01
Campaign packages
everything in, one price
Each package bundles everything a campaign needs: a new article on motherhood.online every month, organic social promotion, an editorial email feature and a competition with opted-in data capture, all amplified with Meta advertising built on our lookalike audiences. Growth and Premium also include a solus email. Simply pick the tier with the reach you want.
Starter
£1,000
2-month campaign
- 500 guaranteed page views
- New article every month, written by our editorial team
- Organic social campaign across our channels
- Editorial email feature
- Competition with opted-in data capture
- End-of-campaign report
Growth
£1,950
2-month campaign · most popular
- 1,000 guaranteed page views
- New article every month, written by our editorial team
- Organic social campaign across our channels
- Editorial email feature
- Solus email to our database
- Competition with opted-in data capture
- End-of-campaign report
Premium
£2,950
2-month campaign
- 2,000 guaranteed page views
- New article every month, written by our editorial team
- Organic social campaign across our channels
- Editorial email feature
- Solus email to our database
- Competition with opted-in data capture
- Priority placement + end-of-campaign report
Add-on — Homepage Featured Content, £750/month: your article pinned to the motherhood.online homepage for maximum visibility.
